Amazon has confirmed that Prime Big Deal Days, often called October Prime Day, will take place from October 6 to 7, 2026. The 48-hour event is exclusive to Prime members and offers a chance to stock up on household essentials, fall and winter items, and early holiday gifts before popular products sell out.
When Is October Prime Day 2026?
October Prime Day 2026 runs from October 6 to 7. Amazon has hosted Prime Big Deal Days around these dates in previous years, so the timing is consistent with past events.
What Time Does October Prime Day Start?
The event starts at 12 a.m. PT on October 6. That is 3 a.m. ET, 2 a.m. CT, and 1 a.m. MT.
When Does October Prime Day End?
October Prime Day ends on October 7 at 11:59 p.m. PT. That is October 8 at 2:59 a.m. ET, 1:59 a.m. CT, and 12:59 a.m. MT.
How Long Is October Prime Day?
October Prime Day lasts 48 hours. It is shorter than Prime Day, which has been four days long since 2025 and typically happens in July, though it took place in June in 2026.
Do You Need a Prime Membership to Shop October Prime Day?
Yes, only Prime members can access the deals during Prime Big Deal Days. You can sign up for a free 30-day trial membership on Amazon’s website or app. After the trial ends, Amazon automatically charges you for a Prime membership.
What Are the Best Deals on October Prime Day?
Products across all categories are on sale during Prime Big Deal Days, but the full selection is not known until the event begins. Based on previous October Prime Day events, the best deals tend to be similar to those during Prime Day in the summer. They often center on Amazon-owned technology like Echo, Fire, Blink, and Ring devices, as well as small home and kitchen appliances, beauty products, household basics, and groceries.
Because Prime Big Deal Days occurs in the fall, it unofficially kicks off the holiday shopping season. Brands often discount popular gifts such as gift cards and toys, along with Advent calendars and themed decor. You can also shop Amazon’s Lightning Deals during the event, which are flash sales that give shoppers a short window to purchase limited quantities of specific products.
It can help to browse Amazon’s early October Prime Day deals to get a sense of what will be discounted, and to look at bestsellers from previous years. In 2025, for example, NBC Selected readers saved on household essentials and other favorites.
What Is Prime Big Deal Days?
Prime Big Deal Days is Amazon’s second Prime Day-level sale of the year. The first one was in October 2022, and since then, Amazon has hosted it around the same time each year. That is why many people refer to Prime Big Deal Days as October Prime Day.
Like Prime Day, Prime Big Deal Days is exclusive to Prime members and offers some of Amazon’s lowest prices of the year across all product categories. Because the sale is in October rather than June or July, there is an emphasis on early holiday shopping, so brands intentionally discount popular gifts like toys, gift cards, beauty sets, and personal tech, as well as themed decor.
What Is Amazon Prime?
Amazon Prime is the retailer’s loyalty membership program. You can get a free 30-day trial, and after that, a standard membership costs $139 a year or $14.99 a month. Amazon also offers two types of discounted accounts: Prime for Young Adults, which is $7.49 a month for those 18 to 24 years old, and Prime Access, which is $3.50 for the first three months and then $6.99 a month for those who qualify for certain government assistance programs.
Benefits of a Prime membership include exclusive savings during Prime Day and Prime Big Deal Days, as well as free two-day, one-day, and same-day delivery. Prime members also get streaming and entertainment perks, can order groceries online through Whole Foods or Amazon Fresh, and can sign up for a free Grubhub+ membership.
Is Prime Day Twice a Year?
Amazon has hosted two Prime Day-level events every year since 2022: Amazon Prime Day during the summer (typically July, but it was in June this year) and Prime Big Deal Days during the fall (typically in October, often referred to by shoppers as fall or October Prime Day). The retailer is following this schedule in 2026.
Why Trust This Information?
This article is based on research of Prime Big Deal Days 2026 and information from Amazon press releases. The author has covered Amazon since 2020, including numerous sales stories, a history of Amazon Prime Day, and a Prime membership guide.